Toshiba Breaks Into the 3.5-Inch External HDD Market

Toshiba fan boys rejoice! You can now show with pride your love for this brand with the elegant, and yes I like its design, but oh so boring feature wise 3.5” HDD external enclosure… Available in 640GB or 1TB that supports both USB and eSATA it would have been a killer with FireWire 800 and let’s dream a second… USB 3.0 (if some already sell USB 3.0 cables and motherboards supporting it, we could expect to see some USB 3.0 peripherals sooner than later).

Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the availability of a new Toshiba 3.5-inch External HDD, marking Toshiba’s first entry into the 3.5-inch external HDD business. The product offers digital consumers and business professionals a stylish and affordable back up device with dual connectivity, robust software features and up to 1TB of capacity from a trusted brand.

“On the heels of successfully building a 2.5-inch external HDD business, we are ready to expand our hard drive expertise into the 3.5-inch HDD market,” said Michael Cassidy, director, accessories and HDD marketing, Toshiba America Information Systems, Inc., Digital Products Division. “We designed the external hard drive to provide consumers an easy-to-use back up option that not only performs above competition, but is also a stylish accessory for their PC.”

The Toshiba 3.5-inch External HDD features dual connectivity with high-speed USB 2.0 and eSATA ports, as well as a robust software application that offers reliable and easy data protection. In addition, the software package allows consumers to not only back up and restore selected files, but also their entire system.

With its sleek glossy finish, Toshiba designed the 3.5-inch External HDD to match its family of consumer laptops, while the slim form factor design and space-saving footprint conserves desk space. The hard drive is priced competitively at $129.99 MSRP for 640GB and $159.99 MSRP for 1TB. All versions of the hard drive are PC and Mac compatible and are backed by a Toshiba 3-year standard limited warranty.