Saturday, July 18, 2009

3DTV A Reality In Millions Of Homes?

3DTV A Reality In Millions Of Homes?
Looking to make 3DTV a reality in millions of homes around the world is the dizzying ambition of Hungarian high-growth company, Holografika.

Holografika supplies a proprietary 3D holographic display technology, called the HoloVizio- system, which provides multiple viewers with a natural 3D view without the need for special glasses or tracking equipment.

How does HoloVizio- work? Well, for starters, it is not the same as so-called auto-stereoscopic 3D systems, developed by companies such as Sharp, which involve showing a viewer two slightly different 2D images - one for the left eye and one for the right eye - and the viewer's brain fusing them to produce a single perceived 3D image.

Holografika's approach aims to mimic that of a viewer looking straight out of a conventional window - which is essentially a 2D object - but nevertheless perceiving the outside environment as a perfect 3D image. In this situation, the viewer perceives a 3D effect because the light patterns at each point on the window change subtly according to what is behind it and the angle it is being viewed.

Consequently, HoloVizio- involves a viewer looking at a 'digital window'. Tibor Balogh, Holografika's CEO and Founder, explains: "It uses a holographic screen. When beams inside the device strike the screen, each point of the holoscreen is able to emit light beams of a different colour and intensity in different directions".........

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